Professorship of Sustainability Management
The Professorship of Sustainability Management is part of the Faculty of Business Administration at the University of Sustainability.
Univ.-Prof. Dr. Martin Kreeb
Head of the Professorship of Sustainability Management
Rector
E-Mail: martin.kreeb (at) uni-sustainability.at
Martin Kreeb is a professor at the University of Sustainability and collaborates with the University of Tübingen in the field of environmental and sustainability management. Martin Kreeb was the initiator of numerous large-scale research projects in the area of sustainability management. He is a co-founder of the University of Sustainability – Charlotte Fresenius Private University.
He earned his doctorate in sustainability controlling at the University of Bremen and led the Research Group for Sustainability Management at the University of Hohenheim from 2000 to 2017. His research focuses on sustainability management systems, sustainability marketing, and energy and sustainability audits of commercial and industrial properties.
Selected Publications
- Martin Kreeb (2018): Barrieren in der Nachhaltigkeitskommunikation und Nachhaltigkeitsmarketing – Analyseinstrumente und Strategien zur Überwindung in: Thomas Pyhel (Hrsg.) Zwischen Ohnmacht und Zuversicht? Vom Umgang mit Komplexität in der Nachhaltigkeitskommunikation, Oekom, München
- Martin Kreeb, Georg Dold, Hans-Dietrich Haasis (2009): ECORadar-Shakti- An Interactive Knowledge-Base Contributing to the Greening of an Indian Megacity; in: Anette Hallin and Tina Karrbom-Gustavsson (Eds.): Organizational Communication and Sustainable Development – ICTs for mobility, IGI Global, Hershey
- Reisch, Lucia A., Bietz, Sabine & Kreeb, Martin (2007). An alternative to “preaching to the choir” – Communicating sustainable lifestyle options to a low interest target group. Proceedings of the International Society of Marketing and Development and the Macromarketing Society Joint Conference “Macromarketing and Development: Building Bridges and Forging Alliances”, S. 187-193. Washington DC
Research
Our research and teaching are dedicated to the diverse challenges of sustainability management. We examine how organizations can successfully implement sustainable transformations and which barriers need to be overcome in the process.
A particular focus lies on the impact orientation of management measures, aiming to make sustainability goals measurable and effectively integrated into corporate strategies. In doing so, we combine theoretical approaches with practice-oriented research to develop well-founded solutions for business and society.
Our research focus includes the following topics:
- Measurement and evaluation of sustainability impact
- Integration of sustainability-focused approaches into business strategies and decision-making processes
- Stakeholder interaction and social engagement
